However beautiful the strategy, you should occasionally look at the results.
While most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are …
Desktop PC’s rule web surfing time Read MoreWorldwide mobile-ad spending will reach $6.4 billion this year and more than $23.6 billion by 2016, according to EMarketer. But most mobile ads are disruptive. So why are so many …
Traditional advertising doesn’t translate to mobile devices Read More