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February 6, 2023

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Tag: Millennials

Article/Report Summary

Millennials express dim views of corporations

December 29, 2019December 29, 2019 - by richmeyer - Leave a Comment

SUMMARY: Brands are going to have to work very hard to earn the trust of millennials. The percentage of Millennials who believe business is having a positive impact on society …

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Consumers & consumer behavior

Are Millennials about to change the economy?

October 16, 2019October 16, 2019 - by richmeyer - Leave a Comment

KEY IDEA: According to Bill Smead on CNBC “will prioritize “necessity spending” over the next decade and will soon start to move away from buying “Apple devices, craft beer, and …

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Article/Report Summary / Social Media

Millennials aren’t just one segment

May 5, 2019May 5, 2019 - by richmeyer - Leave a Comment

IN SUMMARY: Millennials can no longer be treated as a single generation. The millennial age group spans 20 years, with the oldest members turning 39 years old in 2019 while …

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Brand Fail

Millenials ditching brands in grocery aisles

February 18, 2019February 18, 2019 - by richmeyer - Leave a Comment

IN SUMMARY: According to Progressive Grocer “millennials are proving crucial to grocers’ efforts to expand their private label share. 60 percent of Millennials stated that they believe their store brand …

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Brand Fail / Commentary / Consumers & consumer behavior

NO! Millennials are not killing these brands

December 5, 2018 - by richmeyer - Leave a Comment

  -Over the last two years, Millennials have been labeled as the “fall guy” for many brands and products losing their luster. -In 2018 alone, adults ranging in age from …

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Article/Report Summary

Marketing to Millennials

May 22, 2018 - by richmeyer - Leave a Comment

Several recent studies have shown that Millennials are less brand loyal than preceding generations. A recent Daymon Worldwide global study1 showed that only 29% of Millennials usually buy the same …

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Article/Report Summary / Brand Fail / Commentary

Focusing on Millennials: a bad brand mistake

April 11, 2018 - by richmeyer - 2 Comments.

Dos Equis had a goldmine in “The Most Interesting Man In The World” (sales tripled during the campaign’s life) and incompetent marketing imbeciles destroyed it.  The VP/Marketing, reading from The …

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Consumers & consumer behavior

Why Millennials don’t want homes

August 20, 2016 - by richmeyer - Leave a Comment

Millennials can afford homes, they just don’t want to be homeowners. But why?  In one word the answer is “freedom”.

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Consumers & consumer behavior

Millennials 77 million strong

August 18, 2016August 18, 2016 - by richmeyer - 1 Comment

According to Nielsen Millennials are 77 million strong, on par with Boomers, and they make up 24 percent of the U.S. population. This represents significant opportunity for brands that understand who …

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Consumers & consumer behavior

Millennial and Boomer Shoppers Compared

February 26, 2016February 26, 2016 - by richmeyer - 4 Comments.

Conventional wisdom says that Millennials (18-32 year olds) and Boomers (49-67 year olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation …

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