However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Brands are going to have to work very hard to earn the trust of millennials. The percentage of Millennials who believe business is having a positive impact on society …
Millennials express dim views of corporations Read More
KEY IDEA: According to Bill Smead on CNBC “will prioritize “necessity spending” over the next decade and will soon start to move away from buying “Apple devices, craft beer, and …
Are Millennials about to change the economy? Read More
IN SUMMARY: Millennials can no longer be treated as a single generation. The millennial age group spans 20 years, with the oldest members turning 39 years old in 2019 while …
Millennials aren’t just one segment Read More
IN SUMMARY: According to Progressive Grocer “millennials are proving crucial to grocers’ efforts to expand their private label share. 60 percent of Millennials stated that they believe their store brand …
Millenials ditching brands in grocery aisles Read More-Over the last two years, Millennials have been labeled as the “fall guy” for many brands and products losing their luster. -In 2018 alone, adults ranging in age from …
NO! Millennials are not killing these brands Read MoreSeveral recent studies have shown that Millennials are less brand loyal than preceding generations. A recent Daymon Worldwide global study1 showed that only 29% of Millennials usually buy the same …
Marketing to Millennials Read MoreDos Equis had a goldmine in “The Most Interesting Man In The World” (sales tripled during the campaign’s life) and incompetent marketing imbeciles destroyed it. The VP/Marketing, reading from The …
Focusing on Millennials: a bad brand mistake Read MoreMillennials can afford homes, they just don’t want to be homeowners. But why? In one word the answer is “freedom”.
Why Millennials don’t want homes Read MoreAccording to Nielsen Millennials are 77 million strong, on par with Boomers, and they make up 24 percent of the U.S. population. This represents significant opportunity for brands that understand who …
Millennials 77 million strong Read MoreConventional wisdom says that Millennials (18-32 year olds) and Boomers (49-67 year olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation …
Millennial and Boomer Shoppers Compared Read More