Millennials express dim views of corporations
SUMMARY: Brands are going to have to work very hard to earn the trust of millennials. The percentage of Millennials who believe business is having a positive impact on society …
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Tag: Millennials
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Are Millennials about to change the economy?
KEY IDEA: According to Bill Smead on CNBC “will prioritize “necessity spending” over the next decade and will soon start to move away from buying “Apple devices, craft beer, and …
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Millennials aren’t just one segment
IN SUMMARY: Millennials can no longer be treated as a single generation. The millennial age group spans 20 years, with the oldest members turning 39 years old in 2019 while …
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Millenials ditching brands in grocery aisles
IN SUMMARY: According to Progressive Grocer “millennials are proving crucial to grocers’ efforts to expand their private label share. 60 percent of Millennials stated that they believe their store brand …
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NO! Millennials are not killing these brands
-Over the last two years, Millennials have been labeled as the “fall guy” for many brands and products losing their luster. -In 2018 alone, adults ranging in age from …
Read MoreMarketing to Millennials
Several recent studies have shown that Millennials are less brand loyal than preceding generations. A recent Daymon Worldwide global study1 showed that only 29% of Millennials usually buy the same …
Read MoreFocusing on Millennials: a bad brand mistake
Dos Equis had a goldmine in “The Most Interesting Man In The World” (sales tripled during the campaign’s life) and incompetent marketing imbeciles destroyed it. The VP/Marketing, reading from The …
Read MoreWhy Millennials don’t want homes
Millennials can afford homes, they just don’t want to be homeowners. But why? In one word the answer is “freedom”.
Read MoreMillennials 77 million strong
According to Nielsen Millennials are 77 million strong, on par with Boomers, and they make up 24 percent of the U.S. population. This represents significant opportunity for brands that understand who …
Read MoreMillennial and Boomer Shoppers Compared
Conventional wisdom says that Millennials (18-32 year olds) and Boomers (49-67 year olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation …
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