However beautiful the strategy, you should occasionally look at the results.
Let’s be honest, what you learned in school about marketing is wrong. They are wrong because they ignore the power of today’s consumer because of the Internet. An angry consumer, …
Everything you learned about marketing is wrong Read MoreI have read an awesome book on branding called “Brand Against the Machine”by John Morgan and for the first time I can honestly say that this is a book that …
The Future of Branding Read MoreWhile more and more marketers are throwing money into digital marketing they are doing so blindly as report state “marketers lack the necessary information to tell leadership which digital …
The disconnect between digital marketing and marketers Read MorePost Summary: Despite spending high amounts of money and energy acquiring traffic, marketers are not following through by devoting significant funds to optimization strategies that can increase their returns. In …
Digital marketing = continual optimization Read MoreEarlier last week I was contacted by a large consumer products company with a problem. It seems they had hired “a social media expert” to help them develop and launch …
Social media experts are only experts at promoting themselves Read More