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May 21, 2022

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Marketing ROI

Advertising / Analytics / Contrarian point of view

The 3 words every marketing person should ask before doing anything

February 24, 2019February 24, 2019 - by richmeyer - Leave a Comment

KEY TAKEAWAY: Research continues to show that management’s biggest concern when it comes to marketing is “where did the money go?”. In other words “what did the money we gave …

The 3 words every marketing person should ask before doing anything The 3 words every marketing person should ask before doing anything Read More
Article/Report Summary / Working in marketing

Marketers under more pressure to create business value

June 20, 2014 - by richmeyer - 1 Comment

In an age where it’s harder to attract and retain profitable customers, marketers are being asked to clearly demonstrate the value of their marketing efforts.   Still, only 1/4 of marketers …

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ROI

Marketing has been too undisciplined

May 15, 2014May 15, 2014 - by richmeyer - 7 Comments.

Marketing can be downright self-indulgent.  Too many marketers are still caught in the “business of marketing” and by that I mean that they love the eye candy too much and …

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ROI

How much time and effort are being diverted trying to prove ROI ?

April 19, 2014April 23, 2014 - by richmeyer - 2 Comments.

Does it ever stop ?  The never ending chase of marketers to prove ROI for everything they do is draining the life out of marketing and wasting time and money. …

How much time and effort are being diverted trying to prove ROI ? Read More
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