However beautiful the strategy, you should occasionally look at the results.
KEY TAKEAWAY: Research continues to show that management’s biggest concern when it comes to marketing is “where did the money go?”. In other words “what did the money we gave …
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In an age where it’s harder to attract and retain profitable customers, marketers are being asked to clearly demonstrate the value of their marketing efforts. Still, only 1/4 of marketers …
Read MoreMarketing can be downright self-indulgent. Too many marketers are still caught in the “business of marketing” and by that I mean that they love the eye candy too much and …
Read MoreDoes it ever stop ? The never ending chase of marketers to prove ROI for everything they do is draining the life out of marketing and wasting time and money. …
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