However beautiful the strategy, you should occasionally look at the results.
KEY TAKEAWAY: Research continues to show that management’s biggest concern when it comes to marketing is “where did the money go?”. In other words “what did the money we gave …
The 3 words every marketing person should ask before doing anything Read More
In an age where it’s harder to attract and retain profitable customers, marketers are being asked to clearly demonstrate the value of their marketing efforts. Still, only 1/4 of marketers …
Marketers under more pressure to create business value Read MoreMarketing can be downright self-indulgent. Too many marketers are still caught in the “business of marketing” and by that I mean that they love the eye candy too much and …
Marketing has been too undisciplined Read MoreDoes it ever stop ? The never ending chase of marketers to prove ROI for everything they do is draining the life out of marketing and wasting time and money. …
How much time and effort are being diverted trying to prove ROI ? Read More