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February 4, 2023

New Media and Marketing

However beautiful the strategy, you should occasionally look at the results.

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Tag: Marketing and Advertising

Consumers & consumer behavior

The power of effective POP displays: 76% of grocery purchases unplanned

July 12, 2016July 12, 2016 - by richmeyer - 4 Comments.

The in-store decision rate is calculated by taking the sum of the purchases that fall under Generally Planned, Unplanned, and Substitutes categories. Today the in-store decision rate has reached an …

The power of effective POP displays: 76% of grocery purchases unplanned Read More
Social Media

Social media experts are only experts at promoting themselves

April 19, 2015April 19, 2015 - by richmeyer - 4 Comments.

Earlier last week I was contacted by a large consumer products company with a problem.  It seems they had hired “a social media expert” to help them develop and launch …

Social media experts are only experts at promoting themselves Read More
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