Loyalty program | New Media and Marketing

Consumers & consumer behavior / Contrarian point of view

Social media users want to be surprised and delighted.

August 9, 2017August 9, 2017 - by richmeyer - 1 Comment

According to a COLLOQUY study today’s avid social media users want to be surprised and delighted. They love, for example, receiving personalized deals that are relevant to them. Just be mindful …

Consumers & consumer behavior

Brand loyalty programs: Are they effective ?

September 19, 2016September 19, 2016 - by richmeyer - 6 Comments.

According to the research survey,[inlinetweet prefix=”” tweeter=”” suffix=””] 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from …