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February 2, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Loyalty program

Consumers & consumer behavior / Contrarian point of view

Social media users want to be surprised and delighted.

August 9, 2017August 9, 2017 - by richmeyer - 1 Comment

According to a COLLOQUY study today’s avid social media users want to be surprised and delighted. They love, for example, receiving personalized deals that are relevant to them. Just be mindful …

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Consumers & consumer behavior

Brand loyalty programs: Are they effective ?

September 19, 2016September 19, 2016 - by richmeyer - 6 Comments.

According to the research survey,[inlinetweet prefix=”” tweeter=”” suffix=””] 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from …

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