Linchpin: Are You Indispensable? Archives

Why marketers need courage

June 30, 2016June 30, 2016 - by richmeyer - 1 Comment

“Today I had the choice of doing something important that no one would ever realize… or doing something that would seem like an accomplishment. So I attended meetings until I …

What’s hurting marketing? Marketers

March 17, 2016 - by richmeyer - Leave a Comment

There is a lot of really bad marketing out there and with it a lot of wasted dollars. Why? Two reasons, first marketers’ inability to translate data into actionable recommendations for …

Great marketers stand up for what they believe

July 14, 2014July 14, 2014 - by richmeyer - 6 Comments.

According to the Harvard Business Review; When we are silent, we are hurting the outcome. You see, minority viewpoints have been proven to aid the quality of decision making in juries, …