
LaCroix’s decline was simply lousy marketing
KEY TAKEAWAY: Per CNN “LaCroix was once the “it” brand in one of the fastest-growing parts of the beverage market. But bigger, deeper-pocketed companies have caught up, and LaCroix’s popularity …

However beautiful the strategy, you should occasionally look at the results.
KEY TAKEAWAY: Per CNN “LaCroix was once the “it” brand in one of the fastest-growing parts of the beverage market. But bigger, deeper-pocketed companies have caught up, and LaCroix’s popularity …