Coupons drove $497 billion in purchases

IN SUMMARY: In 2018, 244 billion print coupons distributed $497 billion in purchase incentives across 140 billion pages. Looking at digital promotions, there were 8.4 billion print coupons “clipped,” $14 billion in purchase incentives “clipped” and 4.5 billion coupon pages viewed. Source: …

Coupons drove $497 billion in purchases Coupons drove $497 billion in purchases Read More