Excuse me ? Social media is a conversation and you’re supposed to listen and respond to consumers in Internet time not when you have approval or can get responses cleared by your legal people. The telecommunications and airline sectors had the highest rates of answered wall posts, but even those were woefully low, at 26 percent and 28 percent, respectively. Socialbakers believes the response rate to wall posts should be 65 percent –75 percent — a mark not even remotely approached. Information in social media spreads extremely fast, and that really is a game changing thing, even for the internet and brands that don’t respond to wall posts are letting others take over their brands message.