Why is there so much bad marketing? Is it because with the wealth of information marketers are stuck in analysis paralysis or is it because there is a lack of talented marketing people? My guess is that it’s a little bit of both plus the fact that it can take weeks and months to implement even simple marketing initiatives.
By far the biggest challenge for most brands and marketers is “what exactly is social media doing for our brand & business objectives ?” Executives want clear examples of ROI not vanity metrics such as the number of people who “Like” our brand or follow our brand via a Twitter feed. Here are some ways to measure social media with results that matter.