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February 4, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Insights vs. Data

Consumers & consumer behavior

Data without insights is useless

June 1, 2015June 1, 2015 - by richmeyer - 1 Comment

What is the fascination around numbers for marketers ?  Numbers can tell you where consumers are going and which media they are consuming but without an understanding of why the numbers …

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