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May 21, 2022

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Tag: IBM

Brand Fail

IBM: Brand strategy wanted

May 27, 2014 - by richmeyer - 1 Comment

Think of IBM for a second and what comes to mind?  Once synonymous with computers, software and servers IBM’s CEO is demonstrating why some CEO’s are not cut out to …

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Few CMOs have made progress in building digital marketing capabilities

March 20, 2014 - by richmeyer - 1 Comment

POST SUMMARY: Very few CMOs have made much progress in building a robust digital marketing capability. Only 20 percent have set up social networks for the purpose of engaging with …

Few CMOs have made progress in building digital marketing capabilities Read More
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