IBM: Brand strategy wanted
Think of IBM for a second and what comes to mind? Once synonymous with computers, software and servers IBM’s CEO is demonstrating why some CEO’s are not cut out to …
IBM: Brand strategy wanted Read MoreHowever beautiful the strategy, you should occasionally look at the results.
Think of IBM for a second and what comes to mind? Once synonymous with computers, software and servers IBM’s CEO is demonstrating why some CEO’s are not cut out to …
IBM: Brand strategy wanted Read MorePOST SUMMARY: Very few CMOs have made much progress in building a robust digital marketing capability. Only 20 percent have set up social networks for the purpose of engaging with …
Few CMOs have made progress in building digital marketing capabilities Read More