Gen Z Archives - New Media and Marketing

No, Gen Z is NOT putting brands on notice

May 14, 2018 - by richmeyer - Leave a Comment

According to Media Post’s Marketing Daily “Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to a study. This generation is expecting …

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Advertising to Generation Z

January 29, 2017 - by richmeyer - Leave a Comment

Generation Z, who have grown up with a smartphone in their hand, is now on the cusp of adulthood. Technology is an essential tool that has blended seamlessly into their …