THOUGHT: Gary Vaynerchuk, the self-promotional brand, dropped a few bombs from the ANA Masters of Marketing on Friday. He chastised the audience for being too tied to metrics, citing the example of a client that refused to advertise on TikTok “because there was no report for them to latch onto.” The industry, he charged, values “bullshit reporting over common sense.” It’s time for him to join the real world.
Gary Vaynerchuk, on Linked In, is at it once again and, as usual, clueless marketers are praising his idiotic insight. This one has to do with content. Gary feels that brands HAVE to produce compelling content, regardless of the fact that people don’t have enough time to consume the content that’s already out there.
There are those that use social media as a legitimate channel to engage people and there are those who see it as a way to inflate huge ego’s and self promote their books so they be legends in their own minds.
In an article in the NY Times Gary Vaynerchuk does a good job of promoting his new book and states that social media is a great way to guilt people into buying stuff. In fact, he is described as a tireless self-promoter. There is little question that Mr. Vaynerchuk is a master at promoting himself. But what about his clients? They tend to regard him as a colorful savant, pointing to his immense online following and his track record in spotting companies like Twitter and Facebook, both of which he invested in long before they went public. Did anyone think to ask about the business objectives?