screenshot_86As Adweek reports “Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy ads on Facebook, that data is not seen by anyone else.”  But the data brands have on their customers is a valuable asset and when shared you should take for granted that it’s out in the open.  So should you share data with Facebook?

large_8560618867Via Ted Dhanik; According to Ogilvy’s report, Facebook sources have hinted that organic reach will approach zero in the near future. In addition, one one analysis found that as many as 40 percent of “likes” for one life sciences company were fraudulent.  In other words, brands spent years building a fan base they either can’t reach or actually don’t want to reach.  But wait, it gets worse; advertisers are paying for less than they believe. Facebook advertisers  are detecting 20 percent to 30 percent click fraud on the site using sophisticated forensics. Rather than offshore likers, bots are decimating ad performance on Facebook.  It’s no wonder that one company has written a breakup letter to Facebook while many others are ready to unfriend the social network after paying for promoted posts with underwhelming results. Quoting Monty Python from The Holy Grail “Run Away!”