National Lampoon’s Animal House is over 30 years old yet when the movie runs on premium cable channels it still draws an audience. Is it because of the excellent cast ? That probably has something to do with it but more likely the reason we like to watch the movie is because it takes us back to a time when we were in college. A time before deadlines, mortgage and car payments. People remember moments and Animal House is great at taking us back to moments of our lives that were less stressful. Marketers should remember this.
Here come the ratings for the Super Bowl commercials, but according to a recent article in Ad Age 80% of Super Bowl spots don’t sell product. So can emotional branding really work ?