What “Animal House” can teach us about marketing
National Lampoon’s Animal House is over 30 years old yet when the movie runs on premium cable channels it still draws an audience. Is it because of the excellent cast …
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Can emotional branding work?
Here come the ratings for the Super Bowl commercials, but according to a recent article in Ad Age 80% of Super Bowl spots don’t sell product. So can emotional branding really work …
Read MoreDoes emotional advertising sell more product?
The Super Bowl is approaching quickly and some of the commercials are already going viral. The one being talked about the most is the”Puppy Love” spot for Budweiser and although …
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