Emotional branding doesn’t exist
QUICK READ: For 99% of the products we buy every day there is no emotional connection and consumers don’t care about your brand story. It’s about price, availability, and convenience.
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Tag: Emotional Branding
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No. Consumers don’t form emotional bonds with brands
Summary: The idea that consumers form emotional bonds with brands is dated. Consumers want a good product at a good price and by the way private label products are taking …
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