However beautiful the strategy, you should occasionally look at the results.
QUICK READ: For 99% of the products we buy every day there is no emotional connection and consumers don’t care about your brand story. It’s about price, availability, and convenience.
Emotional branding doesn’t exist Read More
Summary: The idea that consumers form emotional bonds with brands is dated. Consumers want a good product at a good price and by the way private label products are taking …
No. Consumers don’t form emotional bonds with brands Read More
