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May 17, 2022

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Tag: Edelman

Advertising

Ads that entertain don’t sell and isn’t selling the goal of advertising ?

June 27, 2014June 27, 2014 - by richmeyer - 4 Comments.

Funny TV ads appear to be more likable to consumers, but that does not necessarily make them more persuasive or effective, according to [download page] an Ace Metrix study released. Measuring humor …

Ads that entertain don’t sell and isn’t selling the goal of advertising ? Read More
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