What are the key lessons that are continually being reinforced via new stories on the Web ?  Well first we are seeing the shine come off the social media hype train as marketers look at new digital platforms and geting back to basics like ensuring their products are promoted at retail.  It seems that a lot of brands believed social media was THE answer to their problems but in reality it’s another piece of the puzzle for a great integrated marketing strategy.  Here are 10 things that every marketer should know by now…