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May 17, 2022

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Tag: DVR’s

Consumers & consumer behavior

Marketers: Don’t trust press release data

January 25, 2014 - by richmeyer - 1 Comment

TiVo found that, despite the prevalence of multitasking in everyday life, most are actually actively watching TV programming when their sets are on.  More than 45 percent of TiVo users and …

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