According to Business Insider “Coke and Pepsi brands declined 2% and 4.5%, respectively, by volume in the US in 2017, according to Beverage Digest’s annual report, which was released on Monday. Meanwhile, Aquafina increased 2.6% by volume and Poland Springs grew 2.5%.  Wait a second?  Didn’t Business Insider just tell us that Coke’s rebranding effort on Diet Coke was working?