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February 4, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Customer satisfaction

Consumers & consumer behavior

Consumers want brands to leave them alone

May 26, 2016 - by richmeyer - Leave a Comment

The notion that consumers want so many brands in their lives is a pure canard.  Too many brands have been misled by pseudo marketing experts who, in order to inflate …

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Consumers & consumer behavior

Measuring the end to end customer experience

April 22, 2015December 26, 2015 - by richmeyer - Leave a Comment

Big data can rarely measure your end to end customer experience and it’s easy for the end to end customer experience to get lost in data, numbers, and meetings to …

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