Customer retention | New Media and Marketing

Article/Report Summary / Consumers & consumer behavior

Focusing on customer retention is more profitable

August 25, 2017 - by richmeyer - Leave a Comment

A study, conducted by Bain & Company, along with the Harvard Business School, shows that, “Increasing customer retention rates by 5% increases profits by 25% to 95%.” The study reveals …

Consumers & consumer behavior

The average value of a lost customer is $243

December 23, 2015December 23, 2015 - by richmeyer - 2 Comments.

What in the wild world of sports is going on here ? Companies and agency clients have a greater focus on customer acquisition than retention (44% vs. 16% for companies …