Focusing on customer retention is more profitable
A study, conducted by Bain & Company, along with the Harvard Business School, shows that, “Increasing customer retention rates by 5% increases profits by 25% to 95%.” The study reveals …
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The average value of a lost customer is $243
What in the wild world of sports is going on here ? Companies and agency clients have a greater focus on customer acquisition than retention (44% vs. 16% for companies …
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