Content strategy | New Media and Marketing

Are brands really media ? The debate over content marketing

January 31, 2016January 31, 2016 - by richmeyer - 2 Comments.

There is a belief that “brands are media” and that “content is king”. However, do consumers really have the time to read all your content and what if your content …

Content

Why you need a business person writing your content

December 26, 2015December 26, 2015 - by richmeyer - 1 Comment

Here’s another secret that most “social media experts” don’t want you to know; even if you have the best content on the web and consumers share it with one another …