However beautiful the strategy, you should occasionally look at the results.
According to the research survey,[inlinetweet prefix=”” tweeter=”” suffix=””] 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from …
Brand loyalty programs: Are they effective ? Read MoreThe digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read online reviews and …
What exactly influences consumers today? Read MoreThere is no doubt that resources are hard to come by today as brands look to cut costs to make numbers. Probably the biggest surprise I hear from clients, when …
Top 10 mistakes of social media marketing Read More