However beautiful the strategy, you should occasionally look at the results.
According to the research survey,[inlinetweet prefix=”” tweeter=”” suffix=””] 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from …
Brand loyalty programs: Are they effective ? Read MoreThe digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read online reviews and …
What exactly influences consumers today? Read MoreThere is no doubt that resources are hard to come by today as brands look to cut costs to make numbers. Probably the biggest surprise I hear from clients, when …
Top 10 mistakes of social media marketing Read MoreIt seems that every social media expert is evaluating social media marketing, especially on facebook. While social media marketing is currently “old news” to a lot of brands there …
Developing a great social media marketing initiative Read MoreShhhh ! It’s a secret that only a few of us know about. What is it ? It’s that most consumers do not want to be friends with a brand. …
The worst kept secret in social media marketing Read MoreWhy is there so much bad marketing? Is it because with the wealth of information marketers are stuck in analysis paralysis or is it because there is a lack of …
Ten reasons there’s bad marketing Read MoreBy far the biggest challenge for most brands and marketers is “what exactly is social media doing for our brand & business objectives ?” Executives want clear examples of …
Measuring social media Read MoreUsers often leave Web pages in 5-10 seconds, so your web pages need to communicate a clear value proposition. As users rush through Web pages, they have time to read only …
You have 5-10 seconds to communicate your brand messages Read More