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February 8, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Consumer

Consumers & consumer behavior

Brand loyalty programs: Are they effective ?

September 19, 2016September 19, 2016 - by richmeyer - 6 Comments.

According to the research survey,[inlinetweet prefix=”” tweeter=”” suffix=””] 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from …

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Consumers & consumer behavior

What exactly influences consumers today?

August 1, 2016August 1, 2016 - by richmeyer - 4 Comments.

The digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read online reviews and …

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Social Media

Top 10 mistakes of social media marketing

June 14, 2016June 14, 2016 - by richmeyer - Leave a Comment

There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers.  Probably the biggest surprise I hear from clients, when …

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