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May 19, 2022

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Consumer

Consumers & consumer behavior

Brand loyalty programs: Are they effective ?

September 19, 2016September 19, 2016 - by richmeyer - 6 Comments.

According to the research survey,[inlinetweet prefix=”” tweeter=”” suffix=””] 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from …

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Consumers & consumer behavior

What exactly influences consumers today?

August 1, 2016August 1, 2016 - by richmeyer - 4 Comments.

The digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read online reviews and …

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Social Media

Top 10 mistakes of social media marketing

June 14, 2016June 14, 2016 - by richmeyer - Leave a Comment

There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers.  Probably the biggest surprise I hear from clients, when …

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Social Media

Developing a great social media marketing initiative

November 6, 2014November 14, 2014 - by richmeyer - 9 Comments.

It seems that every social media expert is evaluating social media marketing, especially on facebook.   While social media marketing is currently “old news” to a lot of brands there …

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Social Media

The worst kept secret in social media marketing

July 28, 2014July 28, 2014 - by richmeyer - 5 Comments.

Shhhh !  It’s a secret that only a few of us know about.  What is it ?  It’s that most consumers do not want to be friends with a brand. …

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Contrarian point of view

Ten reasons there’s bad marketing

June 9, 2014June 9, 2014 - by richmeyer - 3 Comments.

Why is there so much bad marketing?  Is it because with the wealth of information marketers are stuck in analysis paralysis or is it because there is a lack of …

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Analytics / Social Media

Measuring social media

May 3, 2014May 3, 2014 - by richmeyer - 7 Comments.

By far the biggest challenge for most brands and marketers is “what exactly is social media doing for our brand & business objectives ?”   Executives want clear examples of …

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Website basics

You have 5-10 seconds to communicate your brand messages

April 21, 2014April 21, 2014 - by richmeyer - 4 Comments.

Users often leave Web pages in 5-10 seconds, so your web pages need to communicate a  clear value proposition.  As users rush through Web pages, they have time to read only …

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