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January 11, 2023

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Tag: Consumer Segmentation

Article/Report Summary / Consumers & consumer behavior

2019 Consumer “types”

August 6, 2019August 6, 2019 - by richmeyer - Leave a Comment

SUMMARY: Grouping consumers solely by demographics while looking at their buying behavior and purchase decision-making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor …

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