However beautiful the strategy, you should occasionally look at the results.
So why are so many consumer packaged goods brands in trouble? Just watch their TV commercials for a good idea. A cereal maker, trying to tell us their cereal is …
CPG brands: Out of touch with consumers Read MoreAccording to CNBC “shoppers are increasingly shunning the center of grocery stores and hugging the perimeter as they trade packaged food for fresh food. That’s bad news for an industry …
Are brands still relevant in CPG? Read More