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February 4, 2023

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Tag: Consumer packaged goods

Advertising / Brand Fail

CPG brands: Out of touch with consumers

July 22, 2017 - by richmeyer - Leave a Comment

So why are so many consumer packaged goods brands in trouble?  Just watch their TV commercials for a good idea.  A cereal maker, trying to tell us their cereal is …

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Consumers & consumer behavior

Are brands still relevant in CPG?

July 16, 2017 - by richmeyer - Leave a Comment

According to CNBC “shoppers are increasingly shunning the center of grocery stores and hugging the perimeter as they trade packaged food for fresh food. That’s bad news for an industry …

Are brands still relevant in CPG? Read More
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