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February 2, 2023

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Tag: Consumer neuroscience

Consumers & consumer behavior

Stop talking about men: woman rule shopping and now science can prove it

May 15, 2015May 15, 2015 - by richmeyer - Leave a Comment

With an estimated $2.1 trillion in spending power, moms influence 85% of all purchase decisions and buy nearly everything for everybody.   Based on consumer neuroscience, a growing area for marketers …

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