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June 24, 2022

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Consumer Insights

Social Media

Social media’s value in consumer insights

September 3, 2014September 3, 2014 - by richmeyer - 5 Comments.

More and more companies are adding people with titles like “Manager of consumer insights” or “customer insights specialist”.  However too many of these positions are nothing more than a renaming …

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Consumers & consumer behavior

Marketers need to understand the U6 unemployment rate

January 6, 2014 - by richmeyer - Leave a Comment

So begins a new year with lots of promise.  Budgets have been done and approved and you’re ready to make marketing relevant again.  However you need to understand what consumers …

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