[inlinetweet prefix=”” tweeter=”” suffix=””]Desktop audiences and time have been complemented, rather than replaced by mobile devices. [/inlinetweet] Desktop still offers large (albeit more focused) demographics and for particular types of content, it is still the platform for scale. Reach and frequency management for advertisers needs to account for multi-platform usage.

[inlinetweet prefix=”” tweeter=”” suffix=””]More time is being spent on smartphone apps, but most of that time is concentrated in the highest engagement apps owned by a few of the largest internet companies. [/inlinetweet]The smartphone app now accounts for half of digital media time spent and is still growing strongly, but not at the rate it once was. And large internet companies command the majority of app time, so it can be a challenging market for lesser-known brands.