Your company or branded website communicates who you are to your target audience. The question is now whether it works for you the question is “how many sales are you losing because of your website ?” Today the best websites are one which are clean and functional and communicate your key brand messages within a few seconds. It starts with black text on a white background but it also needs look professional and not like it was done by someone at home with a computer and Internet connection.
According to the Harvard Business Review; When we are silent, we are hurting the outcome. You see, minority viewpoints have been proven to aid the quality of decision making in juries, by teams and for the purpose of innovation. Research proves then even when the different points of view are wrong, they cause people to think better, to create more solutions and to improve the creativity of problem solving. The key question is who out there is ready to stand up and say “this is bad marketing” or “this is not going to meet our business objectives?”