Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock.  Men looked at the ads for 0.4 seconds longer than females (0.9 seconds vs 0.5 seconds) while noticing a third of the ads in the study, compared to a quarter for women.  This is an example of useless research and is a clear indication that some research companies don’t have any common sense.