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Tag: CMO’s are dumb

Advertising / Book Excerpt and Review

CMO’s planning to increase digital ad budgets: Stupid is as stupid does

November 18, 2017 - by richmeyer - Leave a Comment

Despite the overall decline, two-thirds of CMOs plan to increase investment in digital advertising, while traditional media faces budget losses. The shift to digital away from traditional media reflects changing media …

CMO’s planning to increase digital ad budgets: Stupid is as stupid does Read More
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