CMO StudyFifty-three percent of surveyed CMOs felt an increased pressure to enable revenue growth—making this the biggest change to their teams’ responsibilities over the past few years (see “CMO Profile and Methodology” for more on how the survey was conducted). While the expectation for the CMO to drive revenue is pronounced, many CMOs are faced with a conversion path they don’t entirely own. Marketing may be signing up for big numbers, but the customer purchase journey is splintered across product, sales, and service. That’s why CMOs who agree to a revenue target should verify a clear path to conversion with the rest of the C-suite.