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May 21, 2022

New Media and Marketing

However beautiful the strategy, you should occasionally look at the results.

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Tag: Business

Website basics

What your website says about you

September 16, 2017September 16, 2017 - by richmeyer - 1 Comment

Your company or branded website communicates who you are to your target audience.  The question is now whether it works for you the question is “how many sales are you …

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Consumers & consumer behavior

Brand loyalty programs: Are they effective ?

September 19, 2016September 19, 2016 - by richmeyer - 6 Comments.

According to the research survey,[inlinetweet prefix=”” tweeter=”” suffix=””] 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from …

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Contrarian point of view

Even a perfect marketing strategy can fail

August 10, 2015August 10, 2015 - by richmeyer - 6 Comments.

Even if you spend hours, weeks and months on the developing the “perfect” marketing plan it still can fail.  Why ?  Because you don’t treat your employees better than you …

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Social Media

Social media experts are only experts at promoting themselves

April 19, 2015April 19, 2015 - by richmeyer - 4 Comments.

Earlier last week I was contacted by a large consumer products company with a problem.  It seems they had hired “a social media expert” to help them develop and launch …

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Social Media

The worst kept secret in social media marketing

July 28, 2014July 28, 2014 - by richmeyer - 5 Comments.

Shhhh !  It’s a secret that only a few of us know about.  What is it ?  It’s that most consumers do not want to be friends with a brand. …

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Contrarian point of view

What makes a successful digital/social media marketing person ?

June 3, 2014June 3, 2014 - by richmeyer - 8 Comments.

Why is it taking so long for companies and marketer to embrace technology when it comes to digital marketing ? Could it be because there are too many bureaucrats who …

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