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January 31, 2023

New Media and Marketing

However beautiful the strategy, you should occasionally look at the results.

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Tag: Business

Website basics

What your website says about you

September 16, 2017September 16, 2017 - by richmeyer - 1 Comment

Your company or branded website communicates who you are to your target audience.  The question is now whether it works for you the question is “how many sales are you …

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Consumers & consumer behavior

Brand loyalty programs: Are they effective ?

September 19, 2016September 19, 2016 - by richmeyer - 6 Comments.

According to the research survey,[inlinetweet prefix=”” tweeter=”” suffix=””] 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from …

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Contrarian point of view

Even a perfect marketing strategy can fail

August 10, 2015August 10, 2015 - by richmeyer - 6 Comments.

Even if you spend hours, weeks and months on the developing the “perfect” marketing plan it still can fail.  Why ?  Because you don’t treat your employees better than you …

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Social Media

Social media experts are only experts at promoting themselves

April 19, 2015April 19, 2015 - by richmeyer - 4 Comments.

Earlier last week I was contacted by a large consumer products company with a problem.  It seems they had hired “a social media expert” to help them develop and launch …

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