
Developing A New Brand Is More Than A Cool Logo
KEY TAKEAWAY: So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so …

However beautiful the strategy, you should occasionally look at the results.
KEY TAKEAWAY: So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so …