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January 31, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Brands are irrelevant

Brand Fail / Commentary / Consumers & consumer behavior

Are brands purchased just for”convenience”?

March 21, 2019March 21, 2019 - by richmeyer - Leave a Comment

IN SUMMARY: According to Bob Hoffman “despite all the claptrap of marketing quacks, here on planet earth, consumers mostly don’t give a flying shit about most of the brands they …

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Brand Fail / Commentary

Consumers are not in love with brands

December 13, 2017December 13, 2017 - by richmeyer - Leave a Comment

This week’s award for stupid business journalism goes to Adweek for suggesting that today, a brand must become an assistant, friend, adviser and guide.  This is beyond stupid, it clearly …

Consumers are not in love with brands Read More
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