Brands are irrelevant | New Media and Marketing

Are brands purchased just for”convenience”?

March 21, 2019March 21, 2019 - by richmeyer - Leave a Comment

IN SUMMARY: According to Bob Hoffman “despite all the claptrap of marketing quacks, here on planet earth, consumers mostly don’t give a flying shit about most of the brands they …

Brand Fail / Commentary

Consumers are not in love with brands

December 13, 2017December 13, 2017 - by richmeyer - Leave a Comment

This week’s award for stupid business journalism goes to Adweek for suggesting that today, a brand must become an assistant, friend, adviser and guide. This is beyond stupid, it clearly …