Are brands purchased just for”convenience”?
IN SUMMARY: According to Bob Hoffman “despite all the claptrap of marketing quacks, here on planet earth, consumers mostly don’t give a flying shit about most of the brands they …
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Tag: Brands are irrelevant
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Consumers are not in love with brands
This week’s award for stupid business journalism goes to Adweek for suggesting that today, a brand must become an assistant, friend, adviser and guide. This is beyond stupid, it clearly …
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