However beautiful the strategy, you should occasionally look at the results.
QUICK READ: The pandemic crisis created a host of new challenges for brand teams as plans quickly change and evolve. In fact, 56% of a survey respondents indicated that managing shifting priorities or strategies …
Written marketing plans are obsolete before they’re printed. Read More
Social media is an essential customer service tool, but if you need to ensure that the person who is the voice of your brand online understands that the customer rules.
Social media can kill a brand Read MorePost Summary: Twitter stock has come crashing back to reality, Facebook now admits that organic posts don’t reach 99% of people who follow brands and yet there are still “experts” …
2014: The year social media comes crashing back to earth Read More