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February 8, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Branding is not social media

Commentary / Consumers & consumer behavior / Working in marketing

Written marketing plans are obsolete before they’re printed.

April 19, 2020April 19, 2020 - by richmeyer - Leave a Comment

QUICK READ: The pandemic crisis created a host of new challenges for brand teams as plans quickly change and evolve. In fact, 56% of a survey respondents indicated that managing shifting priorities or strategies …

Written marketing plans are obsolete before they’re printed. Read More
Brand Fail / Social Media

Social media can kill a brand

December 14, 2015 - by richmeyer - Leave a Comment

Social media is an essential customer service tool, but if you need to ensure that the person who is the voice of your brand online understands that the customer rules.

Social media can kill a brand Read More
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