What your website says about you
Your company or branded website communicates who you are to your target audience. The question is now whether it works for you the question is “how many sales are you …
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What exactly influences consumers today?
The digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read online reviews and …
Read MoreBlogs influence purchase decisions
Blogs are influencing purchase decisions and recommendations more than ever. According to Technorati’s State of the Blogosphere report, 38% of bloggers talk about brands positively and negatively on their blogs, …
Read MoreTop 10 mistakes of social media marketing
There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers. Probably the biggest surprise I hear from clients, when …
Read MoreBrands: You can’t hide from the truth
Post Summary: The Internet has not only empowered consumersconsumers, it has made them more informed about current issues with brands and products. Brands that hide from the truth or ignore …
Read MoreThe Future of Branding
I have read an awesome book on branding called “Brand Against the Machine”by John Morgan and for the first time I can honestly say that this is a book that …
Read MoreSocial media experts are only experts at promoting themselves
Earlier last week I was contacted by a large consumer products company with a problem. It seems they had hired “a social media expert” to help them develop and launch …
Read MoreDeveloping a great social media marketing initiative
It seems that every social media expert is evaluating social media marketing, especially on facebook. While social media marketing is currently “old news” to a lot of brands there …
Read MoreThe worst kept secret in social media marketing
Shhhh ! It’s a secret that only a few of us know about. What is it ? It’s that most consumers do not want to be friends with a brand. …
Read MoreTen reasons there’s bad marketing
Why is there so much bad marketing? Is it because with the wealth of information marketers are stuck in analysis paralysis or is it because there is a lack of …
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