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February 8, 2023

New Media and Marketing

However beautiful the strategy, you should occasionally look at the results.

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Tag: Brand

Website basics

What your website says about you

September 16, 2017September 16, 2017 - by richmeyer - 1 Comment

Your company or branded website communicates who you are to your target audience.  The question is now whether it works for you the question is “how many sales are you …

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Consumers & consumer behavior

What exactly influences consumers today?

August 1, 2016August 1, 2016 - by richmeyer - 4 Comments.

The digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read online reviews and …

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Blogging

Blogs influence purchase decisions

June 27, 2016June 27, 2016 - by richmeyer - 2 Comments.

Blogs are influencing purchase decisions and recommendations more than ever. According to Technorati’s State of the Blogosphere report, 38% of bloggers talk about brands positively and negatively on their blogs, …

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Social Media

Top 10 mistakes of social media marketing

June 14, 2016June 14, 2016 - by richmeyer - Leave a Comment

There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers.  Probably the biggest surprise I hear from clients, when …

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Online branding & marketing

Brands: You can’t hide from the truth

March 11, 2016March 11, 2016 - by richmeyer - 2 Comments.

Post Summary: The Internet has not only empowered consumersconsumers, it has made them more informed about current issues with brands and products.  Brands that hide from the truth or ignore …

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Book Excerpt and Review

The Future of Branding

February 24, 2016February 24, 2016 - by richmeyer - Leave a Comment

I have read an awesome book on branding called “Brand Against the Machine”by John Morgan and for the first time I can honestly say that this is a book that …

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Social Media

Social media experts are only experts at promoting themselves

April 19, 2015April 19, 2015 - by richmeyer - 4 Comments.

Earlier last week I was contacted by a large consumer products company with a problem.  It seems they had hired “a social media expert” to help them develop and launch …

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