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February 4, 2023

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Tag: Brand Positioning

Consumers & consumer behavior

Payless demonstrates the power of positioning

December 2, 2018 - by richmeyer - Leave a Comment

-The discount shoe retailer Payless ShoeSource opened a fake pop-up store in Los Angeles this week called “Palessi.” -In total, shoppers spent $3,000 over two nights. One even bought a …

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