People search Google for “How to start a blog” 121,000 times per month worldwide. That’s nearly 4,000 people who consider starting a blog every day. In fact, in the United States alone, there are already over 30 million active bloggers posting at least once per month. And that number is expected to grow to nearly 32 million by 2020. If you’re going to Blog you need to work at it.
Burst Media surveyed 1,453 U.S. online adults aged 18 or older to learn how independent web audiences interact with and use social media, how blogs and bloggers influence purchase decisions, and the impact of socially enabled display advertising. One of the key findings was that Bloggers cast an influential net with their audiences. Of respondents who visit or read blogs, 2-in-3 (65.5%) say a brand mention or promotion within context of the blog influences their purchasing decisions.
28% of Fortune 500 companies (139) have public-facing corporate blogs this year, according to data from the University of Massachusetts at Dartmouth, released in August. This represents a 5% point increase from 23% in 2011 and 2010, and is up 75% from 2008, when just 16% of the Fortune 500 had public-facing blogs. 2 of the top 5 corporations (Exxon and Wal-Mart) have public facing blogs, while the remaining 3 (Chevron, ConocoPhillips and Berkshire Hathaway) do not. Why are BLOG’s so important ? Because with a BLOG you’re going to reach more people and index higher in organic search.