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October 7, 2026

New Media and Marketing

However beautiful the strategy, you should occasionally look at the results.

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Working in marketing

What skills make a good marketer?

May 14, 2023May 14, 2023 - Leave a Comment

Marketing encompasses several skills to be successful. Perhaps the most important is being able to listen to what your customers say about your product and brand and developing actionable insights, …

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Branding

Is Branding still relevant.

May 12, 2023May 12, 2023 - Leave a Comment

Branding is still important in 2023. In fact, branding has always been a crucial aspect of business strategy and continues to play a significant role in shaping the success of …

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Working in marketing

How to adapt your organization away from meetings

May 11, 2023May 11, 2023 - Leave a Comment

Changing a company culture of back-to-back meetings requires a concerted effort and a focus on improving productivity, collaboration, and employee well-being. Here are some steps that can help facilitate this …

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Branding / Commentary

Are private-label brand sales increasing?

May 10, 2023May 10, 2023 - Leave a Comment

Private label sales have grown steadily in recent years and gained significant market share in various industries. Several factors contribute to the increasing popularity and success of private-label products, including …

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A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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