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October 7, 2026

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However beautiful the strategy, you should occasionally look at the results.

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Commentary / Economy

The Debt Ceiling and its Impact on Marketing

June 2, 2023June 2, 2023 - Leave a Comment

The debt ceiling is the maximum amount of money that the United States government is allowed to borrow. When the debt ceiling is reached, the government cannot borrow any more …

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Commentary / Content

The Future of Media is AI-Powered

May 27, 2023May 27, 2023 - Leave a Comment

Artificial intelligence (AI) is rapidly transforming the media industry, and its impact is only going to grow in the years to come. AI is already being used to create new …

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Commentary / Consumers & consumer behavior

Unveiling the Hiring Hurdles: Why Retailers Struggle to Find Employees

May 26, 2023May 26, 2023 - Leave a Comment

Retailers face many problems, but the most critical challenge is hiring people caring about customers. Bad customer service can result in lost sales. There are several reasons why retailers need …

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Advertising

Traditional Advertising: Is It Still a Viable Marketing Strategy?

May 24, 2023May 24, 2023 - Leave a Comment

Traditional advertising can still be effective, depending on the context and target audience. While digital advertising has gained significant popularity and offers various advantages, traditional advertising methods such as television, …

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Social Media

Exploring the Pros and Cons of Embracing Remote Work: Benefits and Challenges of Letting Employees Work from Home

May 24, 2023May 24, 2023 - Leave a Comment

Many employers are demanding that their employees return to the office. Allowing employees to work from home can offer several benefits, but it also presents its share of challenges. Here …

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Consumers & consumer behavior

What retailers can do to get customers to spend more when they’re concerned about finances

May 23, 2023May 23, 2023 - Leave a Comment

As Home Depot, Target, and Walmart reported their quarterly sales and shared full-year outlooks, the companies offered up the latest clues about the health of the American consumer. They previewed …

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Branding / Commentary / Product Marketing

The Power of the 4Ps of Marketing: Unlocking Success in Business

May 22, 2023May 22, 2023 - Leave a Comment

In the ever-evolving world of business, effective marketing strategies play a pivotal role in driving growth and capturing market share. While the marketing landscape has witnessed numerous shifts and innovations, …

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Advertising

Consumers Multitask During Commercials: What Advertisers Need to Know

May 21, 2023May 21, 2023 - Leave a Comment

Consumers do multitask during TV commercials. A study by TiVo found that 62% of viewers multitask during commercials, and only 23% watch them all the way through.

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Advertising / Online branding & marketing

Defending Your Digital Space: The Rise and Impact of Online Ad Blockers

May 21, 2023May 21, 2023 - Leave a Comment

The use of online ad blockers has been on the rise in recent years, as more and more people become frustrated with the intrusive and often malicious nature of online …

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Commentary / Contrarian point of view

Unveiling the Truth: What’s Happening with the Housing Market?

May 20, 2023May 20, 2023 - Leave a Comment

The housing market has been intensely scrutinized, with conflicting reports and mixed opinions perplexing many people. This blog post aims to delve deeper into the current housing market and separate …

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A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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