QUICK READ: Before you pop too many corks celebrating this supposedly fantastic economy, remember that someone is going to have to pick up the tab at the end of the…
The web doesn’t justify bad business models
QUICK READ: Uber’s business model loses money on every transaction while investors in Blue Apron have lost 80% of their investment. A good business model can lead to record profits…
eCommerce Rules
QUICK READ: Amazon.com has the bar for customer service when it comes to online sales. Retailers who sell primarily online cannot afford to be closed on Sundays and holidays and…
Emotional branding doesn’t exist
QUICK READ: For 99% of the products we buy every day there is no emotional connection and consumers don’t care about your brand story. It’s about price, availability, and convenience.
Do you need a huge marketing budget to launch a brand?
QUICK IDEA: You don’t need a huge marketing budget to launch a new brand today. Social media offers start-ups a wealth of opportunities to reach new audiences and sell your…
Jeep learns a hard lesson
QUICK IDEA: While the commercial with Bill Murray is receiving accolades Jeep sales are hurting especially the new Gladiator model. Once again an ad agency has conned a client into…
Super Bowl commercials were beyond bad
QUICK READ: Last night’s Super Bowl was a clear indication that ad agencies are broken and are lacking talent. The money wasted on these spots is wasted and for almost…
The death of national brands
QUICK READ: With the accelerated sales growth of private-label consumer products annual sales are growing faster than national brand sales and have effectively disrupted the category. Consumers are increasing their…