SUMMARY: Forget the fact that Peleton is being crucified on social media for their bad commercials. While Peloton has enjoyed a first-mover advantage, “the lack of differentiation of its bike…
The attention economy
SUMMARY: We live in an age of “infosmog.” From the moment we wake up to the last time we check our phones or turn off the TV before bed, thousands…
Do consumers really hate ads?
SUMMARY: According to Forrester “It’s harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of…
Don’t fall for the hype around e-commerce sales
SUMMARY: Despite what you read e-commerce sales are only 13.4% of total holiday sales. The reason “Black Friday” wasn’t as popular as before is that it has been replaced with…
This is why marketing jobs are in decline
SUMMARY: The elimination of the CMO position at dozens of high-profile brands, including Johnson & Johnson, Kellogg’s, Taco Bell, McDonald’s, Netflix, and Walmart is indicative of a problem with marketers….
Data and consumers’ use of the Internet
OPENING: Facebook won’t check political ads for accuracy, Google is collecting healthcare data on millions and Apple knows everything about you if you use an iPhone. How will consumers respond?
Content Marketing Myth
SUMMARY: Today people are overwhelmed with content. The idea that they are going to read your content isn’t always true. Your content needs to be personally relevant at a time…
Seth Godin’s idealistic world of marketing
SUMMARY: Seth Godin is a great marketing blogger but his view of marketing is often idealistic. To Seth marketing should tell stories even though consumers today don’t have the time…