QUICK READ: The population is aging, living longer and in many cases healthier lives. The 50-plus population now includes four generations. The 50-plus population contributed $8.3 trillion2 in economic activity to the U.S. economy…
Fix the “business” of marketing
QUICK READ: Marketing is not going to get better until we eliminate the “business” of marketing that doesn’t add value to your brand and its customers.
TV ads need more accountability
FACT: It has been projected that U.S. television advertising revenue will total 71 billion U.S. dollars, while by 2022 the forecasts see a modest increase to 74.9 billion U.S. dollars. When it…
A reasonable marketing goal for 2020
SUMMARY: Instant gratification takes too long might be the motto of today’s consumer. When they want something they want it NOW and brands that take too long to respond are…
Celebrity influencers: Has their time past?
SUMMARY: After explosive growth, the $8bn influencer marketing business may for the first time be showing signs of strain. Brands are beginning to question the returns that influencers actually generate,…
Millennials express dim views of corporations
SUMMARY: Brands are going to have to work very hard to earn the trust of millennials. The percentage of Millennials who believe business is having a positive impact on society…
Are marketers lost?
SUMMARY: Private label sales continue to climb, more brands are going DTC, and more people are using ad blockers to ignore online ads. This next decade is going to challenge…
Start-Up brands in need of experienced help
SUMMARY: A great idea for a start-up is no guarantee of success as Peleton and Away are finding out the hard way. In order to excel start-ups need experienced operational…