QUICK READ: Jack Welsh was no genius by any means. He was the first person to put shareholders above everything else resulting in thousands of layoffs and his strategic direction…
Marketers love of numbers
KEY IDEA: Marketers are in love with numbers but numbers don’t tell you why a consumer becomes a customer or why they chose a competitor’s product. It’s time to stop…
Customer loyalty on life support?
QUICK READ: According to Richard Jones, CMO at Cheetah Digital; Today’s consumers demand more from brands. They don’t want to be judged solely by what they buy or how much…
This scares the shit of me as a marketer
QUICK READ: Before you pop too many corks celebrating this supposedly fantastic economy, remember that someone is going to have to pick up the tab at the end of the…
The web doesn’t justify bad business models
QUICK READ: Uber’s business model loses money on every transaction while investors in Blue Apron have lost 80% of their investment. A good business model can lead to record profits…
eCommerce Rules
QUICK READ: Amazon.com has the bar for customer service when it comes to online sales. Retailers who sell primarily online cannot afford to be closed on Sundays and holidays and…
Emotional branding doesn’t exist
QUICK READ: For 99% of the products we buy every day there is no emotional connection and consumers don’t care about your brand story. It’s about price, availability, and convenience.
Do you need a huge marketing budget to launch a brand?
QUICK IDEA: You don’t need a huge marketing budget to launch a new brand today. Social media offers start-ups a wealth of opportunities to reach new audiences and sell your…