QUICK READ: Last night’s Super Bowl was a clear indication that ad agencies are broken and are lacking talent. The money wasted on these spots is wasted and for almost…
The death of national brands
QUICK READ: With the accelerated sales growth of private-label consumer products annual sales are growing faster than national brand sales and have effectively disrupted the category. Consumers are increasing their…
Ad Agencies Add To Their Demise
QUICK READ: Super Bowl commercials cost had reached $5.6 million for a 30-second slot. Ad agencies continue to develop spots that are irrelevant and don’t sell products. Agencies continue down the path to…
Along with Mr. Peanut, advertising dies
KEY THOUGHT: Some social-media-savvy account manager pitched the idea of killing Mr. Peanut as the thing Planters really needed is to permanently retire its iconic brand mascot. And, desperate to…
When your brand relies on influencers
QUICK READ: Casper has highlighted the growing power of social media influencers to make or break brands, naming its own online advocates as one of the risk factors facing its…
Stop the insanity: TV ads are supposed to sell products
QUICK READ (By Larry Light CEO of Arcature brand consultancy focused on growing brand value) Marketers are confusing “clicks and listens” to buying. Just because a commercial garner’s views does…
Casper “the Peloton of slumber”
QUICK READ: After a restful private sleep… direct-to-consumer mattress unicorn Casper wants to go public. Casper isn’t profitable — despite $358M in 2018 revenues, its loss jumped to $92M. $80M:…
Why aren’t brands holding facebook accountable?
QUICK READ: Facebook has continually betrayed the trust of users while agencies and brands flood the social media giant with truckloads of cash. The only way to reign in facebook…