SUMMARY: Poor usability is a known factor in cart abandonment. The top 23 sites all gross over $1 billion per year but have a 44% worse checkout user experience. At…
Why brands fail to grow
SUMMARY: Companies want a great brand because it attracts new customers, gets current customers to spend more, and keeps customers loyal. Great brands dominate the markets they compete in but…
Marketing Metrics
HEY NOW: Budgets are being scrutinized more and more, and too many people see marketing as an unnecessary expense forcing marketers to spend more and more time justifying marketing dollars….
Five Tips for Creating Great Video Content
SUMMARY: According to Video Insights, 100 minutes is the average amount of time a person will spend watching videos online in 2021. Marketing research in 2020 shows that video marketing…
What happened to sample marketing?
THE SHORT OF IT: Amazon.com, with its millions of shoppers, knows a lot about us, as do other e-commerce sites. Why aren’t these sites using this information to recommend product…
Apple used to be cool
SUMMARY: There was a time when Apple was a “cool” brand and people were proud to display their Apple decals everywhere. Today Apple is a great business that makes a…
Digital shortfalls for brands
While research indicates that more CPG marketers are allocating more money to digital a lot of that money is going to be wasted. Digital marketing is not a bunch of…
Private equity firms: A failure of capitalism
WHY? Private equity firms are like sharks in the water. They smell blood and they look for more. In the process, they put people out of work while enriching themselves….
