QUICK READ: The pandemic crisis created a host of new challenges for brand teams as plans quickly change and evolve. In fact, 56% of a survey respondents indicated that managing shifting priorities or strategies…
The economy is going to bounce back
QUICK READ: All over the Internet the media is painting a picture of gloom and doom when it comes to the economy. The truth is that nobody knows what’s going…
Internet users rediscover home PC’s
QUICK READ: With nearly all public gatherings called off, Americans are seeking out entertainment on streaming services like Netflix and YouTube, and looking to connect with one another on social…
Brands need to fight for every customer
QUICK READ: During this pandemic brands need to fight for ever customer and sale. They can’t afford to delay things like customer service and communications with their current customers.
Will consumers remember socially responsible brands?
QUICK READ: Some brands have decided that this is the time to give back to customers and the community while others are acting as nothing has changed. Will consumers remember…
Brand rules during a pandemic
QUICK READ: People are stuck inside and the headlines are causing a lot of fear. Brands need to meet this challenge by making people feel good. They need to remind…
Marketing is changing right now
QUICK READ: The misinformation that’s been circulating on social media has been brought to light because or th4 current pandemic. Brands that act like nothing is wrong and use the…
Brands: Stop being afraid of social media
QUICK READ: In the age of social media there is a huge difference between misspeaking and flat out lying just as there is a difference between knowing right from wrong….