QUICK READ: People are stuck inside and the headlines are causing a lot of fear. Brands need to meet this challenge by making people feel good. They need to remind…
Marketing is changing right now
QUICK READ: The misinformation that’s been circulating on social media has been brought to light because or th4 current pandemic. Brands that act like nothing is wrong and use the…
Brands: Stop being afraid of social media
QUICK READ: In the age of social media there is a huge difference between misspeaking and flat out lying just as there is a difference between knowing right from wrong….
Jack Welch was a greedy monster
QUICK READ: Jack Welsh was no genius by any means. He was the first person to put shareholders above everything else resulting in thousands of layoffs and his strategic direction…
Marketers love of numbers
KEY IDEA: Marketers are in love with numbers but numbers don’t tell you why a consumer becomes a customer or why they chose a competitor’s product. It’s time to stop…
Customer loyalty on life support?
QUICK READ: According to Richard Jones, CMO at Cheetah Digital; Today’s consumers demand more from brands. They don’t want to be judged solely by what they buy or how much…
This scares the shit of me as a marketer
QUICK READ: Before you pop too many corks celebrating this supposedly fantastic economy, remember that someone is going to have to pick up the tab at the end of the…
The web doesn’t justify bad business models
QUICK READ: Uber’s business model loses money on every transaction while investors in Blue Apron have lost 80% of their investment. A good business model can lead to record profits…