However beautiful the strategy, you should occasionally look at the results.
SUMMARY: More brands are going to be raising prices because of supply chain issues. Consumers may have more cash, but they’re not stupid when it comes to paying higher prices. …
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SUMMARY: The biggest problem in marketing is the lack of talent. To be good in marketing, learn how to listen and think like a consumer. People working in marketing need …
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SUMMARY: 42.7% of internet users worldwide report using an ad blocker. And the technology has expanded beyond the desktop. Ad-blocking software for mobile devices and tablets is now widely available. …
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SUMMARY: President Biden said Facebook is killing people, but that’s only partly true. Facebook’s record of trekking the truth is spotty at best. Facebook repeatedly lied about the reach of …
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SUMMARY: Retail price of pre-owned cars and trucks jumped a record-breaking 10.5 percent in June, after rising 7.3 percent in May and 10 percent in April. The demand is outstripping …
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SUMMARY: Gartner’s research suggests that chief marketing officers need to demonstrate the value of their work more than ever. CEOs see a serious disconnect between marketing budgets and sales. Brand …
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SUMMARY: Moving to an era of too much data has removed many marketers from their audience and see them as a “segment.” Branding is overrated for a lot of products. …
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SUMMARY: A few years ago it seemed there was a law that that required us to include “Like us on Facebook” or “Join the conversation” in every ad we created. …
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SUMMARY: There are now 12 car models that are selling above the list price. American vacationers are finding just about everything significantly more expensive this summer. Most of what people …
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SUMMARY: A lot of car models are in high demand, so dealers are charging thousands above MSRP. Consumers, flush with cash, may be willing to pay the “dealer adjustments,” but …
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