Most brand values are garbage
When Steve Jobs took back the reins at Apple, one of the first things he did was establish his company’s core values by asking, “who do we want to be?”. …
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Consumers are starting to feel better about the economy
According to the latest research, consumers are starting to feel better about the economy as they feel inflation may have hit its peak. Still, brands need to be concerned when …
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The auto industry has a major problem
87% of American adults dislike something about purchasing a vehicle at a traditional car dealership. 87% of Americans dislike something about shopping at a traditional car dealership. 56% of Millennials …
The auto industry has a major problem Read More
Inflation can kill your brand despite your best marketing efforts
The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …
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Private label sales surge as consumers cut back
Via the WSJ, “American consumers are starting to cut costs on mainstays from toothpaste to baby formula as inflation hits a swath of the economy that has thus far proven …
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But it’s a Kia! The importance of brand positioning
Can you go from a discount car manufacturer to one that sells models over MSRP? Kia must think so because Kia dealers are routinely charging thousands over MSRP. The question …
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Uh, about your brand loyalty…
U.S. shoppers have money and are buying what’s in stock. But, big brands and ad campaigns are no longer enough to command consumers’ loyalty in grocery stores. As prices increase, …
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Who repairs the brand damage done by finance?
The consumer price index rose to 7.9% in February, the highest level since January 1982, per CNBC. Prices of apparel were up 6.6% YoY, per the US Bureau of Labor Statistics, while prices of household …
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The “new normal” is permanent
In March, consumer sentiment slumped again, hitting its lowest level since August 2011; the University of Michigan reported Friday High inflation, volatile oil prices, geopolitical unrest, and now rising interest …
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Shoppers are angry at brands for price increases
I had the chance to watch some qualitative research with consumers to measure their responses to rising prices in grocery stores. I have the topline findings with the CPG’s permission, …
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