SUMMARY: Later this year, Apple’s App Store will help users understand an app’s privacy practices before they download the app. Developers are expected to understand not only what data their app may…
The Internet is broken and brands don’t get it
SUMMARY: (VIEO DESIGN) According to recent consumer surveys, digital advertising doesn’t exactly have the best rep. Pop-ups interrupt the browsing experience at every turn. Creepy remarketing stalks you with the same…
It’s time for brands to reward employees
SUMMARY: The better you treat your employees, the better they treat your customers. If your brand is doing well it’s time to say thank you to your employees in a…
Goodbye cookies
SUMMARY: New privacy rules are taking effect as third party cookies say goodbye to targeted marketing at a time when brands are throwing more money into digital marketing.
You’re making huge strategy mistakes
SUMMARY: Marketing strategy is an essential part of business planning, but in these uncertain times, your strategy has to be flexible. Brands need to change course rapidly to leverage competitive…
Can small brands compete?
SUMMARY: The idea that small brands can compete with bigger brands by spending less money and using budgets more strategically is the biggest line of BS out there.
Online sales spike but will it last?
SUMMARY: Online sales were set to increase between about 20 and 40 percent from 2019 levels on Black Friday, according to estimates from Adobe, although the analytics group pared back…
The majority of consumers say pandemic has forever changed the way they shop
SUMMARY: According to Shopkick “a heightened focus on safety, financial health, and social justice issues will remain top of mind for consumers as they anticipate the new year, with 60% saying…