WHAT THE..? A new report from NewsGuard, which uses journalists and artificial intelligence to identify sources of misinformation online, found more than 42,000 programmatic ads from 4,315 brands running on websites spouting misinformation about the vaccine and COVID over the past year. Programmatic continues to fail brands.

Programmatic ad fails, again

OPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. Today, that’s not an accurate picture of what’s happening online.

The importance of your branded website design

SUMMARY: As the battle between Facebook and Apple intensifies, The Wall Street Journal is out with a new report detailing Facebook’s anger at Apple. The report explains that one of the turning points in the battle was an interview Tim Cook did in 2018 amid Facebook’s Cambridge Analytics scandal. In private, the report says that Zuckerberg has been even harsher. “We need to inflict pain,” he has reportedly told his team at Facebook.

Apple vs. Facebook is personal now