Marketers who are still focused on market share are missing the reality of today’s consumer power. Consumers are both trying new brands and moving to private label products at a…
eCommerce up but….
QUICK READ: eCommerce sales are up in double-digits but in this, in this author’s opinion it won’t last. We all know that the reason eCommerce sales are up is that…
How did Facebook get so much power?
QUICK READ: I’ve been in Facebook jail three-time and really consider it a badge of honor. I’ve cut back on my Facebook use because frankly, I believe they have way…
McKinsey believes a seismic branding shift is underway
QUICK READ: McKinsey still acts like they know everything but just out of college analysts don’t really know how to quantify consumers’ behaviors in an era when they can’t be…
TV Advertising stinks
QUICK READ: TV advertising is bad, I mean really bad. Effective frequency seems to be a phrase that most marketers don’t understand and the creative execution is about as exciting…
Changes in the way consumers view brands
QUICK READ: Behind what brands report to the street, behind every decline in sales, behind each drop in customer satisfaction scores, there are millions of independent decisions taken by consumers…
DTC brands failing customers
QUICK READ: Many DTC brands are failing customers because of poor customer service. Amazon.com has set the bar high and people want to be treated like valuable customers, not just…
Is social media advertising gone for good?
QUICK READ: According to the World Federation of Advertisers, a trade body that covers 90 percent of the world’s advertising spending a third of the world’s biggest brands will suspend…