Don’t ignore your best customers
So much has changed since the pandemic when it comes to consumers and the way they shop yet too many brands continue to market like the good old days of …
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Brand Loyalty Isn’t the Same Thing as Unlimited Pricing Power
Good brands can raise prices. Powerful brands can double their prices. But many pricing strategies rest on a dangerous presumption: if consumers love our brand, they’ll happily keep paying whatever …
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Why Your Brand Should Implement AI on Product Pages
Consumer brand websites have been built on one basic assumption for over twenty years. Consumers come to a site, poke around menus, read product pages, search FAQs… and then click …
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I Used AI to Do Quantitative Research. Here’s What I Learned
I’ve been experimenting with AI chatbots for quantitative research, and I’ve come away both impressed and cautious. The technology is remarkably good. I learned something important: Just because AI gives …
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Meta’s $ 18 Billion Settlement Is Tremendous. For Meta, It’s Pocket Change.
Here’s a headline you don’t see every day: Meta agrees to pay up to $18 billion in a settlement with states. That’s a lot of money. But when Meta pays …
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When to Walk Away from Bad Consulting Clients
Consultants are engaged to help clients make better decisions. What happens when the client ignores the advice they are paying you for? Eventually, you reach a point where you must …
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The State of Click Fraud Report 2026
The Lunio report argues that invalid traffic (IVT) and click fraud have evolved from an advertising-efficiency problem into a broader business and data-quality problem. Bots, click farms, accidental clicks, automated agents, …
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Your Customers Aren’t Just Price Sensitive. They’re Angry. Here’s How Brands Should Market to Them.
For years, marketers were taught that consumers buy on emotion and justify with logic. In today’s economy, brands need to understand another emotion: Resentment. Consumers aren’t merely noticing higher prices. …
Your Customers Aren’t Just Price Sensitive. They’re Angry. Here’s How Brands Should Market to Them. Read More
Are Consumers Getting Tired of Intrusive TV Advertising?
CPG marketers may be optimizing reach and frequency while consumers are optimizing ways to avoid them. For decades, consumer packaged goods marketers have relied on a straightforward formula: reach consumers frequently …
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Grocery Inflation Is Cooling But Shoppers Haven’t Forgotten.
Sure, inflation may be easing, but consumers don’t grocery shop based on inflation numbers. They shop based on prices – and grocery prices are still painfully high compared to pre-pandemic …
Grocery Inflation Is Cooling But Shoppers Haven’t Forgotten. Read More