SUMMARY: The idea that consumers don’t want relationships with brands is not entirely correct. It depends on the product as well as the brand. There are some brands that consumers love to talk about on social media, but most others just give me a good product at a good price.
SUMMARY: Stuck at home and unable to spend as much as they normally would in restaurants, bars, and cinemas, consumers have accumulated $1.6trn in excess savings during the past year. They’re ready to spend, but what will they find when they return to brick-and-mortar stores?
SUMMARY: More and more media sites require paid subscriptions to read stories, but if they really want to increase paid readership, they need to ensure that their content is worth paying for.
SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices.
SUMMARY: When a company loses a great employee, it causes the other employees to have a reason for pause, thinking, “Why would that person leave the organization, and why would the organization let them get away? To deny a reasonable increase to a top performer in the organization can be a very costly mistake. To try and hire a replacement for a great employee will inevitably cost the organization significantly more money.
SUMMARY: According to Celtra “a creative management platform is a cloud-based tool for brands and publishers to produce, distribute and measure their digital creatives” With more and more brands ditching their agencies a CMP might be right for you.
SUMMARY: Through an improvement in perception and offerings, private label products have become sought after instead of afterthoughts. In the past year, 55% of shoppers have made a private label purchase. The top reason for doing so was liking the product (56%), followed by the product being cheaper (52%).
SUMMARY: TV advertising can work for new products at the grocery store, but brands need an in-depth understanding of the decision path that coverts prospects into consumers.