QUICK READ: Some marketing reports issued online assume that brand marketers are stupid. The latest one is a report from Profitero which is an embarrassment.
Responsible brands don’t use Facebook
QUICK READ: Facebook continues to betray its user’s trust to the point that even employees are staging walkouts. How many times will brands allow Facebook to get away with their…
Marketing 101 is useless
QUICK READ: Change is coming and in some cases, it’s already here. Even in states that are open consumers aren’t spending like before the pandemic. What you learned in your…
A fundamental shift in capitalism?
QUICK READ: The social issues facing our country are pouring over into capitalism. Employees are demanding changes to the way their companies conduct business and employers had better listen.
Nike has conned the public and Prof Galloway
QUICK READ: Nike has used various tools to con the public in believing that they are a brand that cares. From using faux spokespeople to paying slave wages in Southeast…
P&G trims its long tail
QUICK READ: P&G has decided to reduce the number of SKU’s in a response to changing consumer needs and as a way to reduce costs. It’s a great strategy but…
Brands that “get it”
QUICK READ: Some brands understand that this is a time to give back to the community rather than use the pandemic as a marketing position. Consumers will remember and some…
COVID causing bankruptcy or bad business planning?
QUICK READ: The U.S. is over retailed with far too many restaurants and strip malls. As businesses file for bankruptcy we should remember that some are failing because of poor…