QUICK READ: Nike has used various tools to con the public in believing that they are a brand that cares. From using faux spokespeople to paying slave wages in Southeast…
P&G trims its long tail
QUICK READ: P&G has decided to reduce the number of SKU’s in a response to changing consumer needs and as a way to reduce costs. It’s a great strategy but…
Brands that “get it”
QUICK READ: Some brands understand that this is a time to give back to the community rather than use the pandemic as a marketing position. Consumers will remember and some…
COVID causing bankruptcy or bad business planning?
QUICK READ: The U.S. is over retailed with far too many restaurants and strip malls. As businesses file for bankruptcy we should remember that some are failing because of poor…
Will the consumer come back?
QUICK READ: Consumers will start spending again one they feel that the worst of the pandemic is behind us.
eCommerce has a long way to go
QUICK READ: Most eCommerce sites are failing the test of consumer expectations. Even Amazon is having trouble staying true to its core business. The business magazines love to talk about…
Forget what you know about marketing
QUICK READ: History shows that when employees are laid off in large numbers, they come back in stages, rather than all at once. That will be doubly true for this…
Written marketing plans are obsolete before they’re printed.
QUICK READ: The pandemic crisis created a host of new challenges for brand teams as plans quickly change and evolve. In fact, 56% of a survey respondents indicated that managing shifting priorities or strategies…