However beautiful the strategy, you should occasionally look at the results.
Consumers are tightening their belts amid persistently high inflation; data show that they continue to spend at a healthy clip. Last month the Bureau of Economic Analysis reported that consumer …
Are consumers finally pushing back on price? Read More
The U.S. e-commerce market has managed to maintain and even build upon early pandemic shifts in consumer buying behavior. U.S. e-commerce sales are expected to cross the $1 trillion mark …
A profile of the Amazon.com shopper Read More
The horseshit from agencies and executives about “brand purpose” is getting deeper. According to some brand executives, consumers “associate” with brands that align with their beliefs. Garbage. Consumers buy brands …
NO! Consumers don’t want a brand with “purpose.” Read More
Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …
Is online advertising a massive scam? Read More
You would think that as more people go online and use tablets, brands and marketers would understand that people don’t want to be interrupted and that the online experience should …
Why is the web still so broken? Read More
Articles on digital marketing are all over the internet. However, the reality is that hundreds of millions of dollars still are wanted on fraud and ignorance of how and when …
The truth about digital marketing Read More
The theory that big data is bullshit was coined by journalists or consultants who love to pontificate while never actually having to produce accurate results. It doesn’t matter where you …
Top Ten traits that make a great marketing person Read More
Steve Jobs was both an autocratic bully and a business genius but executed the most successful corporate turnaround this century. Steve Jobs teaches us that it’s essential to take total …
Marketing management lessons from Steve Jobs Read More
Apple’s iPhone 14 has a LOT of problems, and they’re getting worse from what I am reading on social media and in business publications. You have to ask, “if Steve …
You’re witnessing the slow death of a great brand Read More
Americans say they are stretched too thin amid concerns about a possible recession, so they’re dipping into their cash reserves, and nearly half are falling deeper in debt. But even …
How should brands interrupt the latest consumer spending? Read More