However beautiful the strategy, you should occasionally look at the results.
Google has 175,000+ capable and well-compensated employees who get very little done quarter over quarter, year over year. Like mice, they are trapped in a maze of approvals, launch processes, …
The Sick Truth: Anyway You Look at It, Google Is Sinking Read More
SUMMARY: Fast Company said digital advertising is not dead. That’s not true, but it is on life support. “The most prominent factor is the backlash against the current data-centric advertising …
Is digital advertising dead? Read More
Consumer giants like PepsiCo and Unilever continue to raise the prices of their products significantly, passing on the higher costs they face. Consumers continue to spend, cutting back only modestly …
Brands keep raising prices because they think shoppers don’t care Read More
SUMMARY: Employees are not happy, and work will pay the price. 80% of people who quit their roles in search of greener pastures regretted the move, and the vast majority …
Brands have a bigger problem than fickle consumers Read More
Global omnichannel communication company surveyed 1,000 U.S. residents ages 18 and found 52% thought a Super Bowl ad would be a successful use of a brand’s marketing budget but said …
Super Bowl ads cost too much and don’t drive sales Read More
Forty percent of global CEOs think their organization will no longer be economically viable if it continues on its current course in ten years. Maybe that’s because they are paid …
Help Wanted: CEOs who can think strategically Read More
The spreadsheet layoff era is apparently upon us. Google and Facebook are laying off thousands, but we’re hearing that many people who got pink slips were high performers with great …
Layoffs hurt your brand Read More
Consumer spending accounts for roughly 70% of the economy. A downshifting consumer is a critical reason that business and academic economists polled by The Wall Street Journal, on average, put …
Consumers are tightening spending even more Read More
Layoffs do not solve the underlying problem for brands, which is often an ineffective strategy, a loss of market share, or too little revenue. Releases are terrible, especially when you …
Are layoffs a wrong decision? Read More
How bad are branded websites? 48% of marketers say their website had recently embarrassed them in front of a customer or key stakeholder. But does a website solve ROI issues? …
Are branded websites embarrassing? Read More