SHORT READ: Buyer motivation is the driving force influencing a purchase, but few brands understand what motivates their customers. The more you understand why consumers want something, the better you…
Marketing pinboard
HI THERE: I love the challenge of marketing because the market in which compete is always changing. Here are some things that caught my attention this week.
Companies are forgetting the one important aspect of a great brand
IN SUMMARY: The perfect product, perfect packaging and perfect price don’t necessarily lead to success. Successful brands know that to be a great brand they need to focus on their…
Conscious capitalism in CPG? Ten food retailer trends
SUMMARY: (Washington Post) Many companies operate in a “conscious capitalism” model, where they strive to balance social responsibility with financial success. Rather than solely focusing on taste, they also promote…
Attention bloggers
If you want a successful BLOG you need to follow some basic guidelines. As someone who has two BLOG’s with over a million readers here is what I have learned.
Profits matter, employees don’t
A Washington Post analysis found 45 of the 50 biggest U.S. companies turned a profit since March. The majority of firms cut staff and gave the bulk of profits to…
BLOG necessities
Each month, approximately 409 million people view more than 20 billion BLOG pages. There are about 70 million posts being published each month by WordPress users. 77 million new blog…