QUICK READ: Behind what brands report to the street, behind every decline in sales, behind each drop in customer satisfaction scores, there are millions of independent decisions taken by consumers…
DTC brands failing customers
QUICK READ: Many DTC brands are failing customers because of poor customer service. Amazon.com has set the bar high and people want to be treated like valuable customers, not just…
Is social media advertising gone for good?
QUICK READ: According to the World Federation of Advertisers, a trade body that covers 90 percent of the world’s advertising spending a third of the world’s biggest brands will suspend…
What are you selling?
QUICK READ: Marketers get too carried away with their brands. Sure, there are some brands that people are passionate about (don’t come between me and my Haagen Dazs) but the…
Is an MBA worth it?
QUICK READ: MBA schools are ending programs because students can’t afford them and they don’t add value in today’s business environment. Is an MBA worth it?
How stupid do they think marketers are?
QUICK READ: Some marketing reports issued online assume that brand marketers are stupid. The latest one is a report from Profitero which is an embarrassment.
Responsible brands don’t use Facebook
QUICK READ: Facebook continues to betray its user’s trust to the point that even employees are staging walkouts. How many times will brands allow Facebook to get away with their…
Marketing 101 is useless
QUICK READ: Change is coming and in some cases, it’s already here. Even in states that are open consumers aren’t spending like before the pandemic. What you learned in your…