However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Consumers are quitting high-paying jobs in record numbers to focus on the quality of life, and although they’re still shopping, they’re careful about what they buy. Right now, brands …
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THOUGHT: Marketing 5.0 by Kotler provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior in the last decade. I would …
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SUMMARY: “Disruptive” marketers challenge the status quo with new business models, unique customer experiences, informed insights and idiosyncratic approaches. Disruptive marketers listen carefully to learn what consumers want. Disruptive marketers combine …
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SUMMARY: As long as advertisers throw money at Facebook there will never be an incentive for them to change their irresponsible behavior. Facebook has lied and distorted the truth time …
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SUMMARY: The waiting time for some new bikes is over a year because of surging demand, COVID shutdowns, and the slow offloading of ships in port. Local bike shops are …
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SUMMARY: Consumers, often in polls, say they want responsible brands and brands that share their values, but that’s largely bullshit. How do you, for example, explain Facebook’s repeated lying and …
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SUMMARY: There is no “one” marketing skill that’s needed for success. It depends on the product catgeory in which you compete. Content marketing is more hype than reality. People buy …
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SUMMARY: Prices are rising on almost all consumer products, but consumers often look at alternatives when prices rise. Too many brands feel they have more brand equity than they actually …
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SUMMARY: Affiliate marketing is a type of performance-based advertising, where affiliates are paid a commission if they bring customers to the advertiser’s site. It can be an excellent way for …
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SUMMARY: Cloud infrastructure is both the software and hardware components needed to support cloud computing. Optimizing cloud infrastructure helps you improve cloud efficiency and application performance. It’s your job to …
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