However beautiful the strategy, you should occasionally look at the results.
US household debt surpassed $16 trillion for the first time during the second quarter, the New York Federal Reserve said Tuesday. Even as borrowing costs surge, the NY Fed said …
More economic warnings flashing Read More
Profits at tech companies like Google and Apple generally beat expectations, but executives said there are signs of some niche slowing in consumer spending. Both Walmart and Best Buy warned …
The recession and its effect on brands and consumers Read More
Sixty-two percent of consumers say they’ll stop buying from brands that change product size (“shrinkflation”) or quality (“skimpflation”) to cut costs, according to Gartner, Inc. Only 7% said they would …
As prices rise, consumers are leaving brands Read More
Many companies have announced job cuts or hiring freezes in the last two weeks. They range from Tesla and JPMorgan Chase to Redfin and Coinbase. Seven-eleven laid off over 800 …
Companies continue to shit on employees. Read More
There is no shortage of branding agencies. They think they know the new rules of branding, but all they know is how to strip clients of money. The idea that …
Branding “expert” idiocy Read More
Pepsi vs. Coca-Cola. McDonald’s vs. Burger King. Pizza Hut vs. Dominos. Starbucks vs. Dunkin’ Donuts. Uber vs. Lyft. Who doesn’t love an excellent business war? When two big brands go …
Of course, you know this means war Read More
Could you give it to me in one paragraph? Why is there so much bad advertising? There’s an ecosystem within advertising based on relationships instead of results. Some agency people …
The advertising ecosystem and bad CMOs Read More
If consumers and shoppers love brands, why are they buying so many private label products or shopping at discounters where many of these brands aren’t available? The truth is most …
Marketing myopia is dead Read More
Inflation is hitting the middle class the hardest, and consumers are shifting their buying preferences as everyday items become more expensive. Marketers had better take note because consumers are switching …
Marketing can’t overcome inflationary price increases Read More
Procter & Gamble Co. Chief Executive Officer Jon Moeller said the maker of household goods needs to sharpen its marketing message to consumers amid worsening economic conditions.“We need to be …
Can marketing overcome price hikes and shrinkflation? Read More