SUMMARY: A lot of top brands have decided to forgo TV advertising for the Super Bowl. While some say it’s because of the “mood” of the country, it’s really the…
Apple vs. Facebook. Part II
SUMMARY: Zuck says that Apple is emerging as a huge competitor while Tim Cook blames Facebook for sparking the violence in right-wing hate groups. The gloves are coming off.
Its war! Facebook vs. Apple
WHAT THE?: “Together, we must send a universal, humanistic response to those who claim a right to users’ private information about what should not and will not be tolerated,” Tim…
Pivot marketing
SUMMARY: Pivot marketing is your brand’s ability to change the direction of your marketing because of changes in the marketplace. It requires speed and the ability to separate real trends…
Boomers love shopping online
SUMMARY: As more and more baby boomers move online, retailers and consumer goods brands are scrambling to meet them there with round-the-clock customer service, detailed nutrition information, and interactive videos…
Consumers trust other consumers
SUMMARY: 93% of consumers used the internet to find a local business in the last year, with 34% searching every day and 87% of consumers read online reviews for local…
Don’t call older consumers “senior”
SUMMARY: There are currently around 103 million people over the age of 50 in the United States–75 million are baby boomers (ages ~55–74) and 28 million are from the silent…
The First Amendment and Social Media
DISCUSSION POINT: Social media’s ability to control public opinion and lead to acts of violence are reflective of the real power they have over our daily lives. With the power…
