To ad agencies, it’s just a business
SUMMARY: The ad industry gathered at Canned to pat themselves on the back with over 700 awards. Notably missing were brand marketers who are being asked to demonstrate the ROI …
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Four skills all marketers must have to succeed
SUMMARY: Marketing encompasses many skills, but knowledge about digital marketing or advertising is not going to lead to success. Marketing people need to ensure that everyone within the organization understands …
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Inflation worries make great headlines but….
SKIMMERS SUMARY: The Fed says they don’t have any past “templates” for to deal with current economic conditions. Prices are up, in time categories, by double digits including airfares, used …
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Do consumers care if you raise prices?
SKIMMERS SUMMARY: Corporate America is now asking consumers to foot the bill in an effort to protect their bottom lines from inflation and COVID-19 pandemic costs, and their stock prices. …
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The online ad market is ready to implode
SKIMMERS SUMMARY: The real trouble with digital advertising is that most of it doesn’t work. Display ads are usually reported to have an overall click rate of about five clicks …
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Consumers are ready to spend but they’re finding higher prices and product shortages
SKIMMERS POINTS: Supply chain restraints are leading to shortages to of a lot of products including gadgets, cars and bikes. Some automobile dealers are asking full sticker price on new …
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Measuring online ads: Ditch CTR and Programmatic
SKIMMERS SUMMARY: Display ads are usually reported to have an overall click rate of about five clicks in ten thousand ads served. If you want to know why the web …
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Marketing & Advertising delusions
KEY POINTS: We are living in a fantasyland—a fantasyland in which people want to engage with our “content”. Procter & Gamble, the world’s largest advertiser, recently established its own database …
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Brand building vs. sales
KEY POINTS: Brands that ignore brand building in favor of sales can lose both strategically. Focusing on tactics that ensure “sell-through” vs. your brand diminish brand equity and makes it …
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It’s time to reign Facebook in
KEY POINTS: Facebook likes comments and shares of articles from news outlets that regularly publish falsehoods and misleading content roughly tripled from the third quarter of 2016 to the third …
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